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The People of Lakeland, FL
Urban Power Families
High-income couples with children.
Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
Homeowning urban singles with low income.
Pre-middle-age to middle-age singles on a lower to middle income who own their own home. Some have a college education and work in services and the professional sector.
Lower-income urban singles.
Most rent their apartment or condo. Some have a college education and work in services and the professional sector.
Seniors over 65 who live in the suburbs.
These seniors are living out their retirement years in suburbia. Most own their homes, and some have college degrees.
High $$ DINKs
Urban high-income couples with no children.
Middle-age Dual Income No Kids couples living in the city and making very comfortable combined household incomes. Most own their own homes and are highly educated professionals, many with advanced degrees.